ESG

Stakeholder Dialogue

At the main office of Japan Platform, a Specified NPO, on March 1, 2017
Seventh Stakeholder Dialogue

Kaneka holds dialogues with various stakeholders to exchange different perspectives and opinions to deepen mutual understanding, and collaborate by sharing common issues.
On March 1, 2017, we had a dialogue with Japan Platform (JPF), Kaneka’s partner for the Great East Japan Earthquake and the Kumamoto earthquake.

About Japan Platform

Japan Platform (JPF), an international humanitarian organization, was established as a platform where NGOs, financial circles, and the government cooperate with one another and utilize their strengths and resources to provide efficient and prompt emergency assistance for refugees and people affected by natural disasters. By seeking financial aid from the government and raising contributions from private companies and individuals, this platform promptly secures initial activity funds for emergency assistance, so that NGOs can swiftly start support activities.

Participants

Yukihiko AkutsuYukihiko Akutsu
Domestic Division Manager
Head of Tohoku Office,
Japan Platform,
a Specified NPO

Naoya HiranoNaoya Hirano
Acting Manager, External Relations
Japan Platform,
a Specified NPO

Minetoshi MarufujiMinetoshi Marufuji
Senior Officer, General Manager CSR Division
Administration Office CSR Committee
Kaneka Corporation

Kiyotaka KondoKiyotaka Kondo
Manager
Administration Office CSR Committee
Kaneka Corporation

Mika FujiiMika Fujii
Assistant Manager
Administration Office CSR Committee
Kaneka Corporation

“Cooperating with a company that has cutting-edge technologies will enhance the regional capability and save many lives.” —JPF
“We continue to provide reconstruction support through business activities, such as by supplying our products.” —Kaneka

Mr. Hirano:
JPF is an all-Japan system for overseas humanitarian assistance and provides extensive support activities that cannot be covered only by one organization. Our strength is to offer support activities that meet international standards, such as the required number of toilets based on disaster scales. Leveraging our foreign experience, we provided the first full-scale support activities in Japan when the Great East Japan Earthquake occurred. This effort is still ongoing.
Mr. Akutsu:
Regardless of the scale of a disaster, the lives of affected people shift in the order of evacuation center, temporary housing, daily life, and independent reconstruction. We focus on preventing both deaths directly caused by disasters and deaths in the reconstruction phase. We believe that cooperating with Kaneka, which has cutting-edge technologies, will enhance regional capability and save many lives.
Kondo:
There were two decisive factors in cooperation with JPF. You have sufficient information on sending supplies to those in need, and you report how donations and relief goods are used. We thought these two factors would lead to effective support activities.
Mr. Hirano:
We do not see companies only as funders. After asking them for information on the supplies they can provide, we share this information with NGOs in the field to determine what relief goods are necessary and their destinations. At the time of the Great East Japan Earthquake, before our request, Kaneka actively offered us solar panels to deal with power shortages. That offer was so helpful.
Fujii:
At the time, our employees in charge of the solar battery business proposed that they could produce portable and easy-to-install solar panels. So, we sent you around 100 solar panels via our distribution network, and you let us know about many words of thanks from affected people and gave us their pictures, which made us aware that how our products were helpful to them.
Kondo:
After the disaster, for early reconstruction of the fishery industry in Kesennuma, we started to rebuild Kanae, the only company making styrene foam fish containers in the city, and the company began operation again in 2013. We also provided nuclear decontamination agents and Soil Block (large-size styrene foam for civil engineering work) for highway recovery. We also have carried out social contribution activities through the Ippo Ippo Nippon Project, and the Tohoku-Kumamoto Food and Product Fair.
Mr. Hirano:
Kaneka has a concept of Build Back Better, meaning better reconstruction. This is great. We think private companies have the power to revive afflicted areas, such as by helping recover businesses and even creating jobs.

“CSR activities play a pivotal role in passing down the wish for reconstruction.” —Kaneka
“We found that the management of Kaneka has a strong commitment.” —JPF

Marufuji:
Kaneka learned a lot from the Great Hanshin-Awaji Earthquake. The plant had little damage, but our employees and partner companies were afflicted. Our members, who had warm support from people around the country, want to repay them. CSR activities play a pivotal role in passing down their wishes to young members.
Kondo:
The Great Hanshin-Awaji Earthquake was worse than anticipated, and we were totally confused. It also took us a long time to confirm the safety of our employees and their families. Based on this experience, we conduct annual safety confirmation training as the first step in the business continuity plan (BCP). We also created and provided employees with the Crisis Management Handbook, containing intelligible graphs of emergency response rules. Continuing such efforts will protect us and even encourage us to take actions to fulfill our responsibility to provide relief supplies.
Mr. Hirano:
Companies’ business continuity efforts have the power to realize regional disaster prevention. Getting the community involved in cooperation activities can save many lives. After reading the CSR Communication Book 2016, I found the management of Kaneka has a strong commitment. I think Kaneka’s strength is that the president serves as the head of CSR Committee, sets up the administration office, and creates a companywide CSR system.
Mr. Akutsu:
The CSR Communication Book 2016 emphasizes the importance of having a dialogue with society and verifying the inconsistency between the direction of Kaneka CSR activities and social needs. I was very impressed with Kaneka’s humble attitude. Even NGOs and NPOs sometimes fail to accurately meet the needs of humanitarian activities. It is not easy to catch up with and respond to rapidly changing social needs. But, we must avoid being self-righteous. I was inspired by your CSR activities of being humble and thinking about affected people first. This is what we need to be.

“Cooperating with a company providing a dialogue opportunity makes support activities innovative.” —JPF
“Kaneka will aim to become a solution provider to meet future needs.” —Kaneka

Mr. Hirano:
Today, the world faces the highest number of refugees since World War II, while the scale of natural disasters has also increased. NGOs and various sectors other than supporters are required to get involved in addressing complicated global issues. There are high global expectations for innovative support activities. Sustainable activities will be provided through cooperation among universities, research institutions, and private companies that cope with social problems from a business perspective. In this respect, Kaneka is taking the lead. In your Kanekalon wig business, instead of sticking to the top of the value chain as a material manufacturer, you actively hold dialogues with African people and establish your own value chain to provide products that meet local demand. Cooperating with a company providing dialogue opportunities will bring better support activities.
Mr. Akutsu:
We expect Kaneka to make many dreams come true. For example, a Tokyo metropolitan earthquake is anticipated to trigger large-scale fires. Land readjustment is required to prevent this disaster, which will take 30 to 40 years to complete. Therefore, curtains and external walls should be produced with fireproof materials. Innovation in chemistry will enhance regional capability, which is our goal as well.
Marufuji:
I think the role of private companies has been changing. The era of selling popular goods is over. Today, our products are expected to contribute to society and make our lives better. Our management team has a strong desire to become a solution provider to satisfy social and future needs. Another important role of companies is to build a profitable business model that also contributes to society and continues their business activities. Making full use of our original and strong technologies, we need to complete products and accomplish our business goals as well. For this reason, we will continue to have dialogues with stakeholders and make sound efforts.


Kaneka made a donation of 10 million yen through JPF to the Kumamoto earthquake that occurred in April 2016.


We provide relief supplies, including Kanelite Foam, a resin foam product used as a floor insulation material, for gymnasiums serving as evacuation centers.


We made a company donation through JPF to people affected by the Great East Japan Earthquake in 2011.

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