At Kaneka, we are proactively contributing to society and working toward environmental conservation while developing products that make life richer. We will continue to work to fulfill our social responsibilities through efforts to achieve a future where people the world over have hope. These efforts include activities to eliminate hunger and poverty in Africa and helping to preserve biodiversity through the development of eco fur?.
Kaneka participates in the World Food Programme's (WFP) corporate program, supporting the agency's work to eliminate hunger and poverty. WFP is a food assistance branch of the United Nations. A portion of sales of Kanekalon synthetic fiber in Africa goes to African women and children through the WFP's school meals program. Based on the concept that "the beauty of African women comes not only from personal beauty, but also from the happiness of their families," we are engaged in activities to support mothers and their children, the mothers of tomorrow, and help give them an abundant life.
In recent years, fur has begun to be consumed in large quantities as a fashion article, and as a result, innumerable animals have lost their lives to overhunting, and many species have been threatened with extinction. Kanecaron?, a new material that Kaneka developed as a fur substitute, is getting attention as a next-generation fiber helping give the planet a better future, from the perspective of preserving biodiversity. ?
The development of eco fur, which shoulders the large social responsibility of protecting the precious lives of animals; We want more people to be able to affordably wear eco fur.? Kaneka is attempting to create materials brimming with the appealing power of science, using nature as our model.