Kaneka Refreshes "For Bread" Series of Milk Beverages- Uses Straws Made of Kaneka Biodegradable Polymer Green Planet™ -

Kaneka Corporation
March 1, 2022

On March 22, Kaneka Corporation (Headquarters: Minato-ku, Tokyo; President: Minoru Tanaka) will refresh its "For Bread*1" series of milk beverage products, whose first release was in 2018. Through its affiliate company Kaneka Shokuhin Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Genichiro Kocho), the "For Bread" new products will be sold in bakeries, supermarkets, convenience stores, drugstores, the Kaneka Online Shop*2, and other retailers.

As part of this product series refresh, the flexible straws used for 200 ml packs will be made of Kaneka Biodegradable Polymer Green PlanetTM (referred to below as Green PlanetTM ), a unique Kaneka material, to help create a sustainable, recycling-oriented societies and solve the issues of plastic pollution. Green PlanetTM is a 100% plant-derived biodegradable polymer developed by Kaneka. It is exceptionally biodegradable in a wide range of environments, such as in seawater and in soil.

We've also reflected the comments of our customers  regarding the product package design in order to better convey the rich flavor and refreshing aftertaste of "For Bread" products, which bring out the delicious flavor of bread.

With high quality raw milk from Hokkaido and the technologies of Pur Natur, Kaneka will further expand its lineup of products focusing on delicious flavor and health while encouraging to make  society more sustainable and creating products that customers love.

*1. Milk beverage offering refreshing aftertaste while maintaining the richness of raw milk by adopting Belgian company, Pur Natur’s proprietary sterilization method. Lineup includes “Milk for Bread” “Café au lait for Bread” “Milk Tea for Bread”.

*2. Kaneka online shop (https://www.kaneka.co.jp/onlineshop/)


   <"For Bread" series> 

Product  Milk for Bread  Café au lait for Bread  Milk Tea for Bread

Product Feature

・Using 100% raw milk from Hokkaido

・Refreshing aftertaste while maintaining the richness of raw milk by Pur Natur’s sterilization method

・Rich milk blend using 94 % of raw milk from Hokkaido

・Deep flavor using Guatemala’s coffee beans

・Rich milk blend using 70 % of raw milk from Hokkaido

・Aroma and refreshing taste using 100% Darjeeling tea leaves

New package design
Flexible straw using Green Planet™

For product inquiries Kaneka Shokuhin Co., Ltd.  
0120-97-1207 (10:00 a.m. to 5:00 p.m. excluding weekends and holidays)

General description of Kaneka Shokuhin Co., Ltd.
Headquarters: Shinjuku-ku, Tokyo, Japan

Business description: Purchase and sales of food for bakery, confectionery, and processed foods, Machine sales
President: Genichiro Kocho 

General description of Pur Natur Invest BVBA (Pure Nature)
Headquarters: the Kingdom of Belgium Kruishoutem
Business description: Manufacture and sales of dairy products, jams, fruit spreads
President: Marc Verhamme